Student Marketing Societies

In Australia, 83% of female-identifying gamers have experienced offensive behaviour online. So, most switch their microphones off to hide their identity, and game in silence.

With almost 50% of the gaming community now female, Maybelline New York wanted to ensure that all women feel confident to be seen, express themselves, create and play in this space. The brief was to change the game.

In 2019 SS4C hosted a National Climate Strike, causing outrage across the country. Politicians, public figures, and the media condemned students for missing a day off school. Instead of addressing their concerns, then-Prime Minister Scott Morrison criticised students, calling for “more learning, less activism”.

Despite the rebuke, students were emboldened by the extraordinary attention generated for the cause and SS4C became famous across Australia.

By 2022, however, the group’s momentum had all but vanished from the public arena as media coverage turned instead to the post-pandemic cost of living crisis.

Vulnerable countries are most affected by climate change, while historically they are the least responsible. That’s climate injustice, a global problem widely ignored by the West. As an NGO that fights for international solidarity, 11.11.11 felt the need to do something about this issue. They were looking for an inexpensive campaign with a PR kick-off, that would successfully introduce the idea of climate injustice, inspire people to act against it, and collect sufficient funds for 11.11.11.

Using its brand belief that ‘everyone deserves a home they love’, we persuaded Home Centre to address an untapped and unspoken tension in the region: the Middle East is a region where orphaned children abound, but it is also a region where adoption is wrongly considered anti-religion and illegal.

This case describes how a Home Centre challenged the religious and cultural taboo around adoption in the Middle East and created the first initiative to help the increasing number of orphaned children in the region, find a home. Truth is, “Just because they are not born our own, doesn’t mean we can’t give them a home”.

Despite Germany’s advanced healthcare system, every day 3 people die waiting an organ transplant.

Mainly because the government has maintained an “opt-in” system that requires explicit consent, instead of passing reforms and implementing a national organ donor register. This has left bereaved family members, unaware of their loved one’s choice, as final decision makers.

So, while 84% of Germans support organ donation, only 0,001% eventually donate.

Yet, all it takes to “opt-in” is carrying proof of consent - whatever its form.

In 2022, studies made by the University of Miami indicate that people in Puerto Rico have a higher propensity for Alzheimer's. One of the reasons could be a genetic variant they have uncovered, making this disease the fourth leading cause of death in people over 65 with a four-time increase in the last 20 years.

Puerto Rican Alzheimer’s Association help support the almost 100,000 people living with the condition on the island and came to us with a brief to not only create awareness but a way to improve their lives. We felt their long-standing relationship with Spanish Broadcasting System (SBS) - owner of the most important radio stations that have been part of the lives of Puerto Ricans for over 80 years was the place to do this.

When people with Down syndrome don’t see themselves represented in sport, they aren’t able to see what’s possible for them. As a brand, adidas has a unique mission to break down barriers for marginalized communities and demonstrate to the world that ‘impossible is nothing’. As part of their goal to partner with the best athletes in the world from diverse backgrounds, adidas had recently sponsored Chris Nikic—the first athlete with Down syndrome to complete the Ironman. This made Chris the first globally sponsored athlete with Down syndrome.

To regain cultural relevance for J&B in 2022 we launched “Can’t wait to celebrate us” a rallying cry for Inclusivity, to help break down the barriers that exclude people from the celebration. We sought to end the ‘sexile’ of rural LGBTQI+ communities, left behind in rural areas, unable to celebrate their identities as those in cities can.

We encouraged people to celebrate together, while promoting a more important message: that it was time to understand the stories of sexiles, promoting our sexile message, the parade, and our campaign website via multi-channel ads, including TV, cinema, and digital display across key LGBTQI+ news sites.

Mastercard doesn’t issue credit cards. Banks do. Mastercard makes cards work, but banks own the cards, the cardholder relationships, and the credit.

We needed to convince the banks that introducing a significant change like True Name, was not only possible but critical to their customers and their own future.

So, we took a risky first step – we launched True Name without a customer, confident that people would create a demand no bank could ignore.

The internet has a bias.

Search algorithms are trained on human behaviour, designed to give us what they think we’re looking for. Now, they’ve learnt our bias towards men.

Asked simple, non-gendered questions, like “who has scored the most goals in international football?”, search engines prioritise the more recognised male athletes, even when facts say it’s a female athlete - making women and their achievements invisible. So, Team Heroine, a women’s sport marketing agency that seeks to connect female athletes with brands to ensure they're better recognized in a world where women’s sport receives just 0.4% of media coverage and 4% of total sponsorship, aimed to correct the internet's bias.