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2016 Case Studies
Brand Development
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Daily Record | Ordinary People. Extraordinary Lives. | View |
| Story | Ardbeg’s Ultimate Mission! | View |
| SQA & S.O. Creative | Brand | View |
International Marketing
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Story | Quartermile go above and beyond in Asia | View |
| Whyte & Mackay & Peoplewelike | The Dalmore – Online Luxury | View |
| Pilot Fish Media | How we used Facebook to make The Famous Grouse Famous in Africa | View |
| Story | Ardbeg’s Ultimate Mission | View |
| Whitespace & The Scottish Government | Scotland’s Winter Festivals Campaign 2015-16: Bring on the Winter | View |
Integrated Marketing
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| BD Network & Wire Media | Jura Tastival 2015 – turning a small island whisky festival into an international brand asset | View |
| Material_UK | Tennent’s Lager – Proud to be at the Heart of T in the Park for 22 Years | View |
| Tennent's Lager, Bright Signals, Something Something, Wire Media, Republic of Media | Wellpark | View |
| RAPP Edinburgh & Historic Scotland | #bestdaysever | View |
Marketing Planning – Resources, Research and Insights
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| The Leith Agency & The Scottish Government | One Knife: Many Victims. How research and insight helped the Scottish Government’s Marketing team reduce the number of victims of knife crime in Scotland. | View |
| SQA & S.O. Creative | Brand | View |
Digital Strategy
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Primate and Waterstons | Transforming Waterstons (not the bookstore) | View |
| Material_UK | SSE’s Energised Digital Strategy | View |
| The Leith Agency & The Scottish Government | Live Fast Die Old. | View |
| Story and The Scottish Government | Organ Donation Scotland | View |
Advertising
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| See Me | The Power of ‘Are you Okay’ | View |
| Story UK & NHS Scotland | Making great strides to turn NHS grounds into healthier, smoke-free places | View |
| Tennent's Lager, Bright Signals and Something Something | Wellpark | View |
| The Leith Agency & The Scottish Government | Country Roads | View |
Design
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Frame & Celtic | Keeping the Legend Alive | View |
| Material_WORKS & RHS | Rocket Science | View |
| Tayburn & Black Wolf Brewery | Putting a Wolf in Distinguishing Clothing | View |
Digital Communication
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Bright Signals & Tennent’s | Tennent’s Lager Digital 2015 | View |
| Mary's Meals & Whitespace | A simple solution to online donations | View |
| The Gate Interactive & The Scottish Government | PlayTalkRead | View |
Event Marketing
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Cycling Scotland | Pedal for Scotland- Scotland’s Biggest Bike Event | View |
| Material_UK & DF Concerts | #HelloStrathallan – T in the Park 2015 | View |
| Maxxium UK | The Famous Grouse House | View |
| Royal Highland Show | It’s Moo-Hoosive | View |
| Story and Stoats | The Stoats Loony Dook | View |
Media
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Republic of Media and Food Standards Scotland | Santa’s Ho-Ho-Horrible Christmas! | View |
| Tennent's Lager and Republic of Media | Welcome to Wellpark! | View |
| Seafish and Carat | Championing omega-3 Awareness | View |
PR
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Scottish Government marketing and Smarts | Don’t miss what’s round the corner | View |
| Four Scotland and The Scottish Government | The True Gift of Giving | View |
| Frame & Social Bite | Around the World in 15 Minutes | View |
| Wire Media | Mackie’s: Sweetest Job in the World | View |
| Wire Media & Tennent’s | Tennent’s Lager: Share A Pint | View |
| Wire Media | Heverlee. Taste of the Continent. | View |
Sponsorship
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Material_UK & SSE | Sponsorship: SSE Hydro & Arena Wembley | View |
| Material_UK, Bright Signals, Wire Media, Multiply, Something Something & D8 & Tennent’s | T in the Park | View |
| Material_UK & Caledonia Best | The Best of Scottish Rugby | View |
| MediaCom Edinburgh and Baxters Food Group | Putting Fray Bentos Pies Back On The Table | View |
Cause Related & Charity
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| See Me | The power of ‘Are you Okay?’ | View |
| Sunstone Digital | Tomorrow’s Calling | View |
| Whitespace & Mary’s Meals | A simple solution to online donations | View |
Financial and Professional Services
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Primate and Waterstons | Transforming Waterstons (not the bookstore) | View |
| DigitasLBi & Standard Life Savings | Teach, don’t sell | View |
| Story | Quartermile – Changing the landscape of commercial property | View |
| Tangible & Alliance Trust Investments | Big Sense in Sustainability | View |
Food and Drink
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| MediaCom Edinburgh and Gruppo Campari | Aperol Spritz | View |
| Tayburn & Black Wolf Brewery | Putting a Wolf in Distinguishing Clothing | View |
| Tayburn & Princes Food and Drink Ltd | Enjoy the Taste of Success | View |
| Wire Media, Three Brand, The Lane Agency & Graham’s The Family Dairy | When the cream rose to the top | View |
| Wire Media & Tennent’s | Tennent’s Lager: Share A Pint | View |
Public Sector
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Story UK & NHS Scotland | Making great strides to turn NHS Scotland’s grounds into healthier, smoke-free places | View |
| Story and The Scottish Government | Organ Donation Scotland: #Take2Minutes and make it count | View |
| The Union & City of Edinburgh Council | Save time. Do it online. |
Tourism, Leisure and Sport
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Royal Highland Show | It’s Moo-Hoosive | View |
| Front Page | How Glasgow Set a New Benchmark for World Gymnastics | View |
| RAPP Edinburgh & Historic Scotland | #bestdaysever | View |