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2015 Case Studies
Brand Development
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Tennent Caledonian Breweries | Black T; A Bit of a Dark Horse | View |
| Mental health discrimination: it’s not a grey area | Mental health discrimination: it’s not a grey area | View |
| People always at the heart of strategies for Glasgow | People always at the heart of strategies for Glasgow | View |
Marketing Planning – Resources, Research and Insights
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| People always at the heart of strategies for Glasgow | People always at the heart of strategies for Glasgow | View |
| Story and the Scottish Government | Second-hand Smoke: Taking it right outside to protect Scotland’s kids | View |
International Marketing
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Story UK | Ardbeg Day 2014 – The Peat Football World Cup | View |
| Cutty Sark Blended Scotch Whisky | Cutty Cargo Tokyo | View |
| Famous Moments Are Worth Sharing | Famous Moments Are Worth Sharing | View |
Integrated Marketing
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| The Leith Agency and The Scottish Government | Bowel Screening: Don’t Take A Chance, Take The Test | View |
| The Union | Coming Between Jamie and Another Beating | View |
| The Lane Agency | How a commitment to brand integrity is helping Graham’s The Family Dairy rise above commodity status. | View |
| The Daily Record and The Union | The Record of the Moment | View |
Advertising
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Edinburgh Festival Fringe Society and Whitespace | An unboring award submission | View |
| The Leith Agency and The Scottish Government | Bowel Screening: Don’t Take A Chance, Take The Test | View |
| The Leith Agency | How the West was Won | View |
| The Leith Agency | Keeping Glasgow Moving, Making the 2014 Commonwealth Games The Best Ever | View |
| ProjectScotland and The Union | Make new friends! How ProjectScotland and The Union made volunteering cool. | View |
Design
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Drygate Brewing Company brand design | Drygate brand design | View |
| StudioLR | Seamab rebrand | View |
| Wellpark Brewery Wellpark Brewery environment | Wellpark Brewery environment | View |
| The Union | What’s in a name? | View |
Digital
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Frame - The University of Dundee - #TestDriveDundee | #TestDriveDundee | View |
| Primate & SCCR - Conquering Conflict | Conquering Conflict | View |
| The Lane Agency | How all of Graham’s The Family Dairy’s Christmasses came at once. | View |
| The Lane Agency | How The Lane helped CalMac Come Home (And turn the tide). | View |
Direct Marketing
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Tangible and Scottish Government | The Little Steps That Generate Big Results | View |
Event Marketing
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Story UK | Ardbeg Day 2014 – The Peat Football World Cup | View |
| Bank of Scotland Great Scottiish Run | Bank of Scotland Great Scottish Run | View |
| Botanic Lights: Night in the Garden | Botanic Lights: Night in the Garden | View |
| The Leith Agency | How the BRU Store became the heart and soul of Glasgow 2014. | View |
| T in the Park 2014 | T in the Park 2014 | View |
Media
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| VisitScotland in association with Carat | Homecoming Scotland 2014 – A event for everyone right on your doorstep | View |
| Litter - A Dirty Little Secret | Litter – A Dirty Little Secret | View |
| MediaCom Edinburgh & Story | Velux – Discover Daylight Campaign | View |
| VisitScotland in association with Carat | VisitScotland & Sky Sports – ‘Brilliant Ryder Cup Moments’ | View |
| VisitScotland in association with Carat | VisitScotland and East Coast – ‘Getting passengers on board’ | View |
PR
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Consolidated PR and The Scottish Government | Don’t get scared, get checked | View |
| GENERATION - celebrating 25 years of contemporary art in Scotland | GENERATION – celebrating 25 years of contemporary art in Scotland | View |
| Stripe Communications | How IRN-BRU owned the Commonwealth Games in 2014 | View |
| Wire Media | Lotto Thanks – Celebrating Scotland’s Summer of Sport | View |
| Tennent's Caledonian Breweries | Tennent’s Lager: Pint Sized PR Stories | View |
Sponsorship
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| The Leith Agency | AYE, NO BAD TO THAT. HOW IRN-BRU OWNED GLASGOW 2014 COMMONWEALTH GAMES | View |
| MATERIAL UK | Caledonia Best & Sam Torrance – A year of Golfing Heaven | View |
| The Leith Agency | Doing Our Personal Best | View |
| Highland Spring Group Agencies | Highland Spring and The 2014 Ryder Cup: The perfect match | View |
| Ryder Cup Sponsorship by Standard Life Investments | Ryder Cup Sponsorship | View |
Cause Related & Charity
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| ProjectScotland and The Union | Make new friends! How ProjectScotland and The Union made volunteering cool. | View |
| Sandy McIntosh, Martin's Worldwide Collection Cup | Martin’s Worldwide Collection Cup | View |
| The Leith Agency | Talk to your kids: how Drinkaware tackled underage drinking by talking to parents. | View |
| The magic of collaboration | The magic of collaboration | View |
| Worldwide Cancer Research and The Union | What’s in a name? | View |
Financial and Professional Services
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Tangible and Alliance Trust | From Selling to Telling | View |
| Frame | Greatness begins behind the scenes | View |
| LEWIS | Old dog, new tricks | View |
| Ryder Cup Sponsorship by Standard Life Investments | Ryder Cup Sponsorship | View |
| Tesco Bank | Win Win – Tesco Bank Current Account Launch | View |
Food and Drink
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| The Leith Agency | AYE, NO BAD TO THAT. HOW IRN-BRU OWNED GLASGOW 2014 COMMONWEALTH GAMES | View |
| The Lane Agency | How a commitment to brand integrity is helping Graham’s The Family Dairy rise above commodity status. | View |
| Trex – The home of family baking | Trex – The home of family baking | View |
Public Sector
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Frame - The University of Dundee - #TestDriveDundee | #TestDriveDundee | View |
| The Union | Coming Between Jamie and Another Beating | View |
| Network Rail, Frame and Grayling UK | Getting everyone on board | View |
| Be Health-Wise this Winter | How our new winter preparedness campaign really took flight | View |
| The Lane Agency | The High St. hiatus: How Edinburgh city centre got its mojo back. | View |
| The Leith Agency and The Scottish Government | The Scottish Government Marketing Legislation Change Campaign: stamping out drink driving in Scotland. | View |
Tourism, Leisure and Sport
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Edinburgh Festival Fringe Society and Whitespace | An unboring award submission | View |
| The Leith Agency | Doing Our Personal Best | View |
| The Lane Agency | How The Lane helped CalMac Come Home (And turn the tide). | View |
| The SGU and The Union | The champion of golf in Scotland | View |
| The Union and The National Library of Scotland | Wha’s like us? A nation of dreams and ideas | View |
Retail
| Submitting Organisation | Title of Entry | Case Study |
|---|---|---|
| Maxxium UK | Jim Beam. Retail History in the making. | View |
| LEWIS | PURE Spa: A site for sore eyes | View |
| APS Group & Livingston Designer Outlet | Why Realm ‘love it for less” at Livingston Designer Outlet. | View |